| It's Saturday afternoon and you're sitting at your desk with a catalog of 5,000 wholesale products. GREAT ... but HOW do you know if any of them will be profitable on eBay? And if so, which ones?
That's where market research comes in!
Recently, I received a sincere email from a very frustrated would-be eBay success story:
Subject line: Finding products to sell is the easiest part??? Uuggghh!!
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... I've bought and sold ~40 items on Ebay. That's the extent of my internet marketing. ... I've researched and researched 'til my brain is fried. Overture and Wordtracker are good demand and supply tools but you've got to have some idea of your product first before you can input related search terms.
... I was reading your auction genius course sales letter and read your statement about people not believing you when you say finding products is the easiest part. And I thought......ARE YOU KIDDING ME??? CAN YOU HEAR THE FRUSTRATION IN MY VOICE? Sorry, I'm just really at a loss for how to go about this process. Everyone is looking the holy grail of ecommerce. High demand and low supply. And I don't want someone to tell me what to sell. I just wish someone would provide some guidance as to how to go about this.
... is there some method to this madness of finding a niche? Thank you for your time and sincere thanks in advance for any advice given.
...p.s. I'm really starting to understand why most people get to this point in their ecommerce career and then quit. They get paralysis analysis on the product.
Our frustrated would-be seller says, ... I've researched and researched 'til my brain is fried. Overture and Wordtracker are good demand and supply tools but you've got to have some idea of your product first before you can input related search terms.
He's 100% right when he says you can't effectively do keyword research until you know what your product is. If you're going to sell fine crystal glasses, you need to know the best keywords for fine crystal glasses. But isn't he doing exactly what he says NOT to do?
He's researching keywords for products he doesn't have (& doesn't know how to find!}
Let's suppose he does his keyword research and finds the perfect niche ...
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The perfect niche ...
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Strong demand |
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Few competitors |
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The competitors you do have are pathetic! |
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Now what? If he can't find the product all his efforts are useless. There is no bigger waste of time than spending hours, days and weeks chasing a product - and not being able to find it!
The point is that he's going about this BACKWARDS!

If you don't know the wholesale market HOW are you going to find one single product? It's like looking for the famous 'needle in a haystack'!
Here's a much better way ...

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